By hijaking the billboards! And for their current campaign, "I'm thinking Arby's" it works pretty well. Actually, it's pretty brilliant!
Here is a billboard of one of Atlanta's local weather meteorologists, Dagmar Midcap, that was recently taken over by Arby's.
5 comments:
That is freakin awesome.
Isn't it?
My first thought was that if I was paying the rent for such a billboard ad, I would be upset if another company hijacked my advertisement. But then again, it may just attract even more attention, which is the point of a good billboard.
My first thought was that if I was paying the rent for such a billboard ad, I would be upset if another company hijacked my advertisement. But then again, it may just attract even more attention, which is the point of a good billboard.
LOL - That's hilarious!!!
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